Sales of Your Book: As a writer, you might think that your work is done once you have completed your book, but if you want to turn your book writing into a profitable business, then it has only just begun. Getting to complete your book in a way that is satisfactory to you is a milestone in itself.
However, making it so that it reaches all of your potential readers can be another mountain to conquer. If the marketing of a book is not well handled, it can fall short of your potential targets. You have to make your book appealing to the reader and take every step necessary to give it the best chance of becoming the best seller. So here are 8 tips that boost your book sales.
Make Your Book Stand-out to Boost Sales of Your Book
A big part of improving your book sales is how it is presented. The presentation of your book can have the most profound effect on your book sales. When someone comes across your book in the bookstore or online, it is the presentation of your book that will make them stop and have a look.
To give your book the best chances, you have to make it stand out. This can be done in a number of ways; you can choose colors that stand out or images that depict the feel of your book. Similarly, you can hire a professional who deals with cover design for books to make sure that your imagination is captured on the cover of your book.
Focus on Quality
Once you have succeeded in capturing the attention of the readers, you have to make sure that your writing is good enough to hook them. The quality of your writing will determine if the reader is going to keep going through page after page or if they are going to put your book back on the shelf after reading a couple of lines.
To make sure that this does not happen to your book, you have to seek professional help. Once you are done with your manuscript, it should be your focus to have it gone through by a good editor who will be able to spot and point out any kinks you might have in your writing. This will ensure that a polished product reaches your reader.
Work with Renowned people
When you are confident in your book, and you have it vetted by a renowned editor, it will open more doors for you. Having the seal of approval from someone who is covered in your field can be just the thing that you need to give your book a firm footing in the market.
Word of mouth matters when it comes to the book-writing business. By working with well-known people in the business, you can capture the attention of all the right people. Working with a well-known editor can put you in a position where you can capture the interest of a big-name publisher.
Study the Latest Trends
Research is crucial in any business, and when it comes to book writing, research can help you pick your genre correctly, and then you can focus on keeping your writing strictly in line with your genre. A book that is all over the place cannot successfully capture the attention of the reader.
To avoid such a situation, you should put in the hours of research to make sure that your writing caters to a targeted audience. By having your audience singled out, you will be able to deliver exactly what’s needed for the writer, and it will also be helpful to you when it comes to running ad campaigns for your book sales.
Take Advantage of the Online Market
Nowadays, the online market is very influential. The latest shopping trends dictate the market and the products. There are massive studies done on the data accumulated by these online shopping websites to better inform and educate the sellers on what the buyer demands.
You can also use this information to study the genre that you might be targeting to understand better what the readers and potential buyers of your book are looking for. Putting in this extra effort is going to make you a better-informed individual which will help you set your strategy.
Set Up Public Events
Having an online presence is important, but you cannot overlook the significance of physical meetups. Surely, you will not be able to cater to a lot of people in a public meetup, but exclusivity is not necessarily a bad thing. You can hold a public meetup in different cities to attract readers from all parts of the country.
You can also choose to offer book signings at charitable events to promote your book and contribute to a greater cause. In addition to that, you can opt for public readings, where people can read a part of your book before buying a copy.
Offer Incentives on Pre-Orders
Incentives can be very influential in the buying decisions of people. You can leverage human psychology to your advantage and offer incentives on online pre-orders. This way, you will be able to generate some sales and some hype even before the first book is out the door.
You can decide on these incentives depending on your target audience. For example, if your genre is mystery/thriller, you can add a scavenger hunt that leads to a public meetup for the fans. You can also offer signed copies of your book with a personal note only on pre-order if you are aiming for exclusivity.
Hire a Marketing Team
There are some aspects of the business that you cannot deal with all on your own. For this reason, you should consider hiring a dedicated marketing team that can develop a marketing strategy for your book. There are a lot of aspects of marketing that can be hard to deal with if you are not experienced in the field.
To give your book the best chance for hitting the mark when it comes to sales you should trust your marketing team to run your social media marketing campaign along with social media ads. This can be by far the most impactful thing for improving sales of your book.
